Creating high-ROIcustomer sales models based onboat type, life stage, and product mix. Responsible for marketing CRM customer profiling, segmentation and targeting models; monetizing customer satisfaction; developing advanced forecasting models based on internal and external data; deploying store intelligence via Google iPhone and Android; evangelizing the integration of apriori algorithm based Market Basket Analytics with neural network customer segmentation; developing data-driven marketing calendars that answer the "Who, What, Where, When, Why, and How much?" of targeted CRM marketing innovations down to the individual consumer level for SFA or CRM.